South Asian Business news and information

Large multinational companies often tailor their products to attract the consumers of a rich country. is by no means a rich country but large companies like LG, Philips, Ford and Nokia have started to make products keeping the Indian market in mind.  To read about it just visit this link. By reading the article, I came to know that now LG 'factories in (Pune and Noida) are the largest manufacturers of conventional TVs in the LG universe.' Thus 'made for India' and 'made in India' are starting to walk hand in hand.

Indian market is a price sensitive market. Companies are in a rat race to present goods at the cheapest price. However, price is not just the only factor dominating in the Indian market these days. India has one of the largest middle class populations in the world now. They just do not want to buy the cheapest thing but are getting sensitive about quality too. They also want products that are relevant to their lifestyle, environment and culture.

More and more companies will join the race to come up with goods and services that are 'made for India'.