South Asian Business news and information

At last, Puma bosses realized that India is a very attractive market for the company. German sporting goods company, Puma has decided to open a chain of stores across India and will introduce a range of products (approximately 250 products in footwear, 200 in apparel and 100 in accessories) to the Indian market. Until now, Puma carried out its retail sales in India exclusively through Planet-Sports outlets. Thus, this announcement by Puma is a complete u-turn for the company and considering the growth in the Indian market this is understandable.

  Puma bosses are hopeful that this move will increase the market share for them in India and Puma wants to secure third position in Indian sports lifestyle sector in near future. Puma has set a revenue target of $1.05 billion from the Asia-Pacific region by 2010 and the company is hopeful that a good portion of this target will come from India .

Indian people are really crazy for sports- especially for cricket. If Puma wants to shine in this market, it must take Cricket seriously. My suggestions for Puma are:

Sponsor cricket matches and tournaments.

Introduce products exclusively for cricket.

Come up with promotional activities with the message that Puma loves cricket.

Do you have another suggestion for Puma?  

To read about the news you can visit the websites of:

 HindustanTimes

 The Hindu