Summer has just started in
South Asia. Bangladesh has now a draught like condition with excessively hot weather. The monsoon (seasonal rain in
South Asia ) is yet 2 months away. When the people are suffering from extreme heat, the companies are contemplating on increasing their sales. Soft drinks, Fridge and air-conditioner, electric fans are the commodities that will have a huge boost in the market. The ongoing advertisement war between Coca Cola and Pepsi is going to become more intensified only.
Only a decade ago air-conditioner was considered to be a luxurious item for common mass in every South Asian country. The condition has dramatically changed now. To increase sales, air-conditioner producers and distributors have not only made the price affordable but also in many cases people can buy air-conditioners in easy installments. Ice cream sale will jump too.
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