Yesterday, I wrote about the intense competition in India to produce cheap cars. At this moment, Maruti Udyog is dominating this market with its Maruti 800. TATA Motors is now trying to introduce a $2000 passenger car within a few years. TATA Motors is gradually finalizing its investment plans and setting up manufacturing facilities for its 1 Lakh Rupee car projects. West Bengal and Uttaranchal are seems to be preferred destinations although no final decision has come to the media yet.
However, there is some debate on whether it is really possible to produce and then sell a car with $2000. Osamu Suzuki, Chief of Suzuki is skeptic about. TATA bosses are in no mood to listen to the skeptics and until now they are upbeat about the prospect of the car. Even there is media report of plan of TATA to produce one million of this kind of cars annually.
I have just one concern about this car. Will it be safe enough? In South Asia, most families still cannot afford to pay $2000 for buying a car. So, obviously, they would not mind buying a car that may lack some standard facilities. If the car is safe then people will flock into buying it.
Related Articles
Tata's outstanding project, no doubt, will get much focus due to its cheapest rate.
I am agree with you that safety is a question that lies behind its success. But I think Tata will also think it and make some plan for ensuring its safety.
I also hope that the bosses of other car companies will not just be confined in making skeptics; rather they will also come up with something surprising.
Who knows, whether their products will be more attractive or not.
Thank you for your well-organise article.
Posted by: Biplob Kishore Deb | May 15, 2006 2:20 PM | Permalink to Comment