Readers, I hope you would agree with the title. As the price of fuel is rising, consumers are shifting towards smaller fuel efficient vehicles and Japanese auto producers are always one step ahead in building such vehicles.
Suzuki, worlds leading small car producer, is now producing a car for Nissan to export in Europe. Last month, the two companies, in a view to boost efficiency and competitiveness, signed an agreement to use each other’s production facilities. Under the agreement, Suzuki will produce the car for Nissan in its Indian auto plant.
According to the report published in Reuters, this new car will be heading for the European market by 2008 and it will be based on the 660cc vehicle which, Suzuki sold in Japan with a modification in the engine.
Consumers around the world are now becoming concerned about the fact that fuel price is rising. In America and Europe, people have been riding jeeps, vans, and big sports utility vehicles that burn too much oil. Now, they are choosing small vehicles over the big ones. This may be bad news for the American companies like GM, Ford, or Daimler Chrysler that produces heavy duty cars but good news for small car producers like Suzuki and Nissan.
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