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Feb20
World Cup Cricket 2007: Blue Billion from PepsiCo India

When it comes to marketing and promotional activities very few companies can rival PepsiCo. PepsiCo is always on the field with its great advertisements and promotional ideas. It’s time for World Cup Cricket 2007 and PepsiCo India is now in action to cash into the craze of Cricket in India. So, it has come out with a great idea of opening a website in which Cricket fans can send their messages to the Indian team.

Blue Billion- it is the name of the web portal and Pepsi has got Yahoo! here. Yahoo! is great when it comes to making web portals and so you can easily understand that Blue Billion has become an instant hit among Cricket enthusiast in India.

According to a report of Business standard, already this website has got 7.5 lakh hits.

PepsiCo India is eager to make Blue Billion as the one stop web portal for Indian Cricket fans. There is a collection of exclusive videos and I think that it is a great attraction of Blue Billion. It will surely help Pepsi to promote its own brand. I wonder what Coca Cola bosses are thinking in India now.

 

So, what are you waiting for! Go ahead and visit Blue Billion and post a message for the Indian team. Ask them to focus more on their game rather than earning money.  

2 Comments/Trackbacks




TO PEPSI INDIA,
sir,
I could not find your e-mail on net,so please help me.My 11 yrs son who is suffering from Blood cancer is admitted in CMC Vellore Tamil Nadu For treatment of Blood Cancer.Cost of Treatment Rs 2000000/=Lack.I am Resident of Vaishali Ghaziabad U.P.I need Financial Help.I look forward to hearing from you.Plese Give to
concern department so that they will giude and help in this matter.
vikas handoo

my e-mail address vikashandoo2006@yahoo.com

NEED FINANCIAL HELP.TO PEPSI INDIA.

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« How to Solve Gender Imbalance: Building Orphanages for Indian Girls? | Main | World Cup Cricket 2007: PepsiCo Building Promotional Alliances »

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