South Asian Business news and information

The dress of the defending champion Australian cricket team for the upcoming World Cup Cricket 2007 has recently been on public. The dress is sponsored by the Dubai based airline company Emirates. With the mix of Green and Gold color, the dress looks really beautiful.  

Business Maktoob reported:

The distinct green and gold uniform will be worn for all games in the West Indies as Ponting and his team bid for a third successive ICC Cricket World Cup victory.
Earlier this month, Emirates, the Dubai-based multi-award winning airline, announced a major sponsorship of the defending champions; underlining Emirates’ commitment to Australia. The Emirates sponsorship of Australia’s World Cup team sees Emirates branding appear on the team uniform and training apparel while in the West Indies.

His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group said: “Emirates has a long and successful partnership with the Australian team and we were with them when they won the Cricket World Cup in 1999. We wish them the best of luck in retaining the World Cup.”

The mix of Green and Gold color in their world cup dress seems to depict their golden performance in the last two world cup tournaments in 1999 and 2003. This is a smart business strategy from Emirates. I wish that Emirates now come forward to sponsor other Cricket teams- especially minor teams like Kenya, Bangladesh and Zimbabwe.