South Asian Business news and information

PepsiCo India officials are determined to make the best from the enthusiasm of Indian fans about World Cup Cricket 2007. SO, they are very busy in building strategic alliances with other big names present in India. PepsiCo has made strategic alliances with big companies like Microsoft and Yahoo!

Business standard reported:

Vipul Prakash, vice-president-marketing, said the company was looking at a massive effort to reach consumers through different channels with like-minded brands.

 “We have also tied up with Adidas, which is retailing Men-in-Blue cricket accessories such as T-shirts, wrist bands and we would be co-promoting it through a mutual deal wherein Pepsi consumers will get some offers. Similarly, we have tied up with Microsoft on its new game on the X-Box 360,” he said.

 The company has also tied up with media partners such as Aaj Tak, SET Max, MTV and Radio Mirchi that will co-promote its ‘Cheer-A-Thon’ viral campaign and has Yahoo on board to help it maintain the site www.bluebillion.co.in.

 Microsoft has already announced its plans to launch an exclusive game, Yuvraj Singh International Cricket 2007, for Indian consumers on its X-Box 360 platform as the event draws closer.

So, here you can find many big names in the world of Indian business and Pepsi bosses have indeed acted very smartly in India by getting them. Cricket is much more than a game in India and it is now a multi billion dollar business. The best time to do business about Cricket is in the time of World Cup. Pepsi is one of the Official Global Partners of World Cup Cricket 2007.