There were days when people would rush to the movie theatres only hearing that Amitabh Bachchan was in the movie. The legend of Bollywood may have had a tough time in the 90’s but new millennium has changed his fortune. Today, the brand name of Bachchan is reigning supreme and the upcoming marriage ceremony of Bachchan Jr. and Aishwarya will not only be just a marriage ceremony but big business bonanza.
When the news of Aishwarya Rai bought Banarasi sarees for her wedding spread out, there was sudden rise in the sale of Banarasi sarees in
Aishwarya Rai and Abhishek Bachchan’s wedding would be a major source for marketing and boosting sales for the companies. News of the marriage ceremony of this couple will be published in all major newspapers of the country and people would want to know the intimate details of their marriage. Both the "Bachchans" and "Rai" have a huge fan following, the product that were used by them would be bought by their fans as well. Now days, film star marriages not only have entertainment value but business value as well.
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