South Asian Business news and information

Television dealers in India are now experiencing a huge boom in their business as the number of TV sales has increased significantly ahead of World Cup Cricket 2007. The dealers are optimistic that the positive performance of Team India can give a even bigger boost to their business in the coming weeks.

 Newindpress.com reported:

According to market sources, the dealers are nevertheless upbeat on the sale of televisions in an usually slump period of March and April.
“People are getting ready for the World Cup to begin and as the fever catches on, sales are likely to soar. India is sure to go beyond the group stages and the spurt would be evident after that in tune with the Team’s success,” said Nrusingha Choudhury of Shivam Electronics here.
The World Cup in 2003 had seen a tremendous surge in television sales after India went beyond the semi final stage and set up a final clash with Australia. “In the last three days, we sold more than 320 televisions and that is a record,” Choudhury gushes, fervently wishing for the same to happen in this edition too.

This is also good chance for the TV companies to make some quick cash in using the growing interest of the people ahead of the world cup. Cricket is something in India which can unite the whole country on a single point. So, everything in India can go upbeat with cricket. I know that millions of Indian fans will pray for India to win the tournament. Well, it seems that TV companies and TV dealers would pray a bit more strongly for Indian success.