The sudden exit of Indian cricket team from World Cup Cricket 2007 has caused a huge uproar. Poor Indian fans! World Cup is still going on and they are mere spectators. SO, millions of people are heart broken and angry. BCCI has come forward with some significant changes to address the issue.
About the changes Gulf Daily News reported:
The Board of Control for Cricket in India (BCCI) said that players would have to trim lucrative endorsement deals to a maximum of three as it reviewed the team's inglorious first-round exit from the World Cup.
The announcement was among a slew of decisions apparently aimed at cutting the players down to size.
Currently stars like Sachin Tendulkar and Mahendra Singh Dhoni enjoy money-spinning deals with as many as 15 brands each.
The players will also be required to submit a copy of their contracts to the board and sponsors have been asked not to sign deals with more than two players.
While the players refrained from commenting - they have also been asked not to speak to the media - the corporate world was quick to slam the move after it was announced Saturday.
I can tell you very easily that these changes will not become attractive to the players and the sponsoring companies. Many big companies will have to change their marketing campaign if BCCI really implements these changes. As a business blogger, I am all for the right to endorse products by the cricketers. However, I sometimes wonder that if leading players are busy with endorsing products and showing their faces in TV then how they can find enough time to practice.
What is your idea about this?
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yes it is very bad performance for India for this the fan of india become very angry. BCCI should take the proper step to improve the team management and coaching also.
Posted by: animesh chandra bain | April 11, 2007 11:25 PM | Permalink to Comment