Aside from working in movies, Bollywood movie stars earn money by endorsing products. As Aishwarya Rai got married to Abhishek Bachchan, the Bachchan brand has grown bigger and stronger. Their present value estimated to be Rs. 6 billion to 7 billion. Many advertisers are now planning to bring three of them in one ad. Amitabh Bachchan, Abhishek Bachchan and Aishwarya Rai have their own clientele.
The brands endorsed by Amitabh, Abhishek and Aishwarya are now cashing on the hype of Abhishek Bachchan Aishwarya Rai marriage. Agency faqs reports:
Gitanjali Gems, which markets diamond jewellery brands like Nakshatra, Asmi, Sangini and D’damas, has lined up an “Abhi-Ash wedding carnival”.
“Their wedding is a special occasion and therefore we are spending Rs 10 crore on the new collection,” said Mehul Choksi, chairman, Gitanjali Group.
The month-long carnival (after the April 20 wedding) will be held in 10 or12 cities and will showcase a collage of the couple’s films, paintings and photographs, apart from exhibiting Gitanjali’s new wedding collection.
Meanwhile, global beauty and skincare brand L’Oreal Paris has introduced a limited edition lipstick shade under its Color Riche range, Tender Beige, for Aishwarya Rai, their brand ambassador.
L’Oreal said this was the first time it had launched a special shade around a special occasion for its brand ambassador. The lipstick will be launched in
Radio station 92.7 FM which is endorsed by Abhishek Bachchan will give away merchandises autographed by Abhishek Bachchan. However, companies like LG, Motorola and Lux did not have any special program for the marriage.
The harder the Bachchans are trying keep the marriage a private affair the more the media and business organizations are going crazy about the marriage.
This is all nonsense. In India people are already sick and tired of these names and these stunts as if they are God. Corporates and Advertisers will loose big time if they will put all their eggs in one basket and paint these pink and rosy pictures by showing them together and all that. There is no reason why they should keep making more money when there are so many other choices for models and brand endorsements. People will BAN products endorsed by such deliberately crafted clans. People are sick of these Bollywood names.
Posted by: Mehir Nalanda | April 27, 2007 11:22 PM | Permalink to Comment