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The Chinese men may not understand Hindi language but they surely do understand beauty. They are fan of beautiful actresses and Aishwarya Rai is becoming a craze for many young Chinese men and women. So, China is gradually becoming a market for Bollywood movies.

At this moment the size of Bollywood market in China is insignificant but this is surely growing. Aishwarya Rai is helping most to the expansion of Bollywood in China.

Times of India wrote:

There is growing curiosity in China about Indian social and family life, and Hindi films, against all expectations, are becoming a cultural window. Photographs and stories about the Aishwarya-Abhishek marriage were prominently featured in all major newspapers and channels across China. Some of the questions this writer has been asked is whether it is common in India for girls born with ominous astrological influence to marry a tree first. The lives of a few stars, especially Aishwarya and Shah Rukh, are defining the Indian way to the Chinese.

I am surprised about this matter but then this is the age of globalization. China is exporting many products to India and other South Asian countries. So, it is natural that Chinese people are becoming fan of Aishwarya Rai. On the other hand, China is trying to increase good relationship with SAARC countries and in fact, China is an observer in SAARC. So, I will not be surprised if China really becomes the next big market for Bollywood.