Change of fortune- yes, this is what is happening to Indian cricket. This year, in March, Indian players suffered an early and humiliating exit from ICC World Cup 2007. The fans felt heart broken and the big companies thought that they should rethink their strategy of spending so much money after cricket. Now, the time has changed. This month (September 2007),
India winning the first T20 Cricket World Cup has immediately resulted in corporates flocking to invest in the game, with Kishore Biyani-promoted Future Group announcing Rs 135-150 crore investment in cricket over the next three years. The Future Group had already won the title sponsorship for the upcoming India-Australia ODI series. "We are working to on a three-year plan for cricket and will invest about Rs 135-150 crore during this period," Future Group CEO Kishore Biyani told media.
This is good news for Indian cricket. However, I just feel that the big companies are spending money in the wrong way. They should invest money in the grass root level and focus on training young players in every part of
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