http://www.southasiabiz.com/2007/09/india_vs_australia_1st_odi_liv.html
Neo Sports is the TV channel that has TV rights of the upcoming
Indian Television reported:
Neo Sports Broadcast Private Ltd (NSBPL) which will be telecasting the India-Australia seven match one day series and the one off Twenty20 match as well as the eight match India-Pakistan series has already confirmed 25 sponsors and advertisers who will spend around Rs 750 million for the India-Australia series alone.Neo Sports is very lucky that Indian fans are now excited about cricket and Indian cricketers asNSBPL has signed on major players such as Intel, Pidilite, LG andS Kumars. Players from the mobile and telecom services have yet to sign on. NSBPL CEO Sashi Kalathil expects to rope in about 10 more advertisers who will bring in an additional Rs 250 million while speaking with Indiantelevision.com. By the end of the series, Kalathil expects ad revenues in excess of Rs 1.2 billion from advertisements.
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as India has won the twenty20 world cup. so india is top choice now and neo is taking this opportunity by demanding high rate
Posted by: animesh | September 27, 2007 3:09 PM | Permalink to Comment