South Asian Business news and information

Microsoft wants to grab the ever increasing market of young computer users in India. Microsoft’s free e-mail service, Hotmail will offer 200 customized domains in India especially for the young people. The number of internet users in India is increasing day by day and the rate is high among the young people. There was a 33 percent rise in internet usage among the people above the age of 15 years in India last year. So, naturally Microsoft will try their best to hold a big part of this market.

Times of India reported:

"More than one million Indians who come on the net every month are below 25 years of age," Brindra told a news conference.
Hotmail, which claims to be India's second largest e-mail provider after Yahoo!, is planning an advertising blitz for the customised domains on television, radio and the Internet.
"It is quite apparent that we are looking to have more revenue opportunities through the wider usage of this service," Brindra said.

India is a big country with the second largest population in the world. India has seen a drastic change in its software industry over the decade. So, Microsoft is trying to hold the targeted market of young generation in India in order to boost their business. Now, let us see if Yahoo! can come up with any new strategy to sustain their current lead in Indian market.