South Asian Business news and information

 For latest score of the second ODI, visit this entry:

India vs. Pakistan 2nd ODI 2007: Live Score and Updates

You already know that India vs Pakistan upcoming series 2007 will be telecast live in NEO Sports television channel. Now, NEO Sports, in association with Arab Digital Distribution (ADD), is going to organize a contest among the cricket fans of Middle East countries like Saudi Arabia, Kuwait, UAE, Qatar, Bahrain and Oman. It is a promotional initiative taken by NEO Sports in order to increase their subscription in Middle East countries during the ODI and Test series.

India Television reported:

The six lucky winners and their companions will get an all expense paid trip from each of these countries to fly down to India and witness the fifth ODI between the two teams on 18 November.

The promotions for the campaign would be channeled through television advertisements on Neo Sports and cross channel promotions which will air promos of the India-Pakistan cricket series and the 'Subscribe and Win' contest.

India vs Pakistan series will kick off through the first ODI match on 5 November 2007. Many people from South Asia are living different counntries in Middle East region. So, for NEO Sports, Middle East region has a lot of potential.

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