South Asian Business news and information

Indian Idol 3 has finished on 23 September and you know that Prashant Tamang is Indian Idol 3. For the viewers, Indian Idol 3 has finished but for Sony Entertainment Television, the time of earning good amount of money has just started. Prashant Tamang is of Nepalese race and this has created a lot of interest in Nepal about him and other Indian Idol 3 singers.

Hindustan Times wrote:

All this adulation is keeping Sony's cash register ringing, with the company collecting hefty fees from each show.

So great is the craze in Nepal, not just for Prashant but for the top 10, that DMI, the event management company that first brought them to Kathmandu, has now become the Sony franchisee in Nepal for staging concerts starring "Indian Idol III" contestants.

Nepal's corporates are rushing in to cash in on the craze.

Surya Nepal, ITC's joint venture in the Himalayan kingdom, sponsored the first Prashant shows to advertise its Springwood brand of men's wear.

Now McDowell will sponsor the Butwal show.  

This is something no one expected at the beginning of Indian Idol 3. Earlier this year, I asked the question: Can Indian Idol 3 make up for World Cup Loss for Sony? I think that Sony is lucky that Indian Idol 3 became such a big hit. Of course, Sony should give due credit to all the singers who came in to the final round.

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