I have been a keen observer of
When there are too many players in one field then naturally the potential for making profit decreases.
In fact, two problems will happen to the Indian media business soon. Firstly, there will be too many TV channels and newspapers (and even Radio stations) to fight for the limited advertising market (after all,
Sevanti Ninan wrote:
Among many upbeat estimates of how much media will grow in India is one from Group M, a Britain-based global media investment management company which released a new study earlier this month estimating that media investment in India will exceed $5 billion next year, and is growing at an annual compound average of 21 percent. The Federation of Indian Chambers of Commerce and Industry (FICCI) estimated earlier this year that in another five years media and entertainment in India will be worth around $22 billion.Investment is leading to new media players rushing in, but even in an economy growing at around nine percent, is there enough advertising to sustain this boom? In 2006, advertising expenditure was 23 percent higher than in 2005, but advertisers increasingly feel that the fragmented market is delivering less for their money.
The second problem that may happen is even worse than the first one. New media companies need a lot of new skilled media professionals. You cannot create skilled media professions within a short time. So, naturally, there is now a shortage of skilled and experienced media professionals in
What is your idea about this matter?
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In is a populous but not rich country that’s right. Media business is lucrative hare because India is populous country and the country is developing in economical and cultural side day by day. Most of the people of Asia than the world are chose Indian culture like movie, song, drama etc. So they watch or follow the Indian media like Different TV channel, radio, newspaper etc. regularly. Thus these media can earn huge money. For these reason many investors are inspired to invest in media in India. I think India has many professionals so the investor would not supper but there is possibility also to loss, if the numbers of media broadcaster become so high.
Posted by: Ratan Kumar Panday | December 1, 2007 3:19 AM | Permalink to Comment