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Jan10
Tata Nano vs Maruti 800: Who Will Win?

Maruti 800 is perhaps the most popular car in India. It is the  "the smallest car in production"in India. The car came into existence in 1984 and survived ups and downs in the last 2 decades and more. Until now, there was no real threat to Maruti 800 but today, the real challenge has come from Tata Nano. The first thing that Tata Nano has done is to steal all the media attention.

 

Hindustan Times wrote:

When Maruti 800 hit Indian roads over two decades ago, few could have visualised the manner in which it revolutionised the way we travel by car. The question today is: will it now give way to the Tata Nano launched Thursday?

Never mind the fact that what was touted as a Rs.100,000 car will cost at least a fifth more - and that's for the standard non-air conditioned version.

Also discount the fact that the formal rollout of the Nano will be only later this year. Seven of the 10 people at Thursday's launch said they would definitely consider it an option.  

 

I am eagerly waiting for the battle between Tata Nano and Maruti 800. Well, Maruti 800 has already got a good position in market. To keep it intact, Maruti officials would have to come out with some attractive offers for the consumers.


7 Comments/Trackbacks




hey i think surely the TATA Nano will win the race... i have put together some challenges that the car might just face... http://www.mokshjuneja.com

The competition will not only between Maruti and Nano, other car manufacturers will also certainly consider rethinking about their strategies.

The car Tata Nano probably the cheapest car in Indian market now. So, common people can be able to buy the Tata Nano car. Although Maruti 800 is the same category’s car of Tata Nano yet Tata Nano may be better, because Tata Nano is cheap in price angle. It’s price only RS. 1 lac.

yes you are right. this is suitable for office goers. It has a pretty good mileage and space compared to M800. This car should be used primarily by commuters and should be less preferred by Taxi drivers. RTata conveyed that its difficult to keep the price of the car as 2lakh in long term as the cost of the raw materials are going high. at this stage consumers are to be benefited much. Also cost can be further bring down from the govt tax cuts as the govt is making lot of money from car taxes. even now it has higher tax even for some imports like 160%. So for this car it should be offered with just 2-5% for the benefit of public and bulk purchase of the car should be restricted in the initial phase by the taxi operators.

also in the outside market more components have to be sold as spares in regional outlets where people can buy it, like spare wheel, safety belt and bags.

» After Tata Nano, now it's time for OneCAT from SouthAsiaBiz
After the smallest and cheapest car, Tata Nano, Indian consumers are going to see the car that runs on air.  French inventor Guy Negre has been working over an environment friendly car for more than ten years. Indian auto-giant, Tata,... [Read More]

i think this is very site ,i like very good!

i m egrly watng fr nano to cm in market

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