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Sep21
Pepsi Investing More in India

PepsiCo sells Pepsi and India is a growing market for the company. In fact, PepsiCo has managed to get the endorsement of a number of celebrities in Bollywood and Indian cricket. So, it is a strongly visible brand in the Indian market. Most people live in rural India and they have not got the habit of drinking soft drink regularly. There is a huge untapped market for soft drink companies. That is perhaps why, PepsiCo is going to invest nearly half a billion dollar in the next 3 years in India.

 

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2 Comments/Trackbacks




In city, people like to drink soft drinks in several occasions and young generation like it most. For this reason, Pepsi Company could catch the market easily, but I think it will be little bit hard to catch the consumer of rural areas.
This is very good news for India that Pepsi Company will invest money with new business purpose. Again, it will be proved good for Indian economic sector. When foreign company invests in a country, then it is good for that country.

Pepsi is one of the few favorite cold drinks all over of the world. It is getting more and more popular. Now, they are trying to increase its sell in India. That’s why they have managed to get the endorsement of a number of celebrities in Bollywood and Indian cricket. Do you think it will attract the people to have more cold drinks of Pepsi brand?

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