If you are an American reader then surely you know much more than me about Harley-Davidson and its motorbikes. Really, Harley-Davidson is not a very famous name in South Asia and until now its bosses had no problem about it. However, now Asia is becoming a very attractive market for any motorbike company and Harley-Davidson bosses have targeted two countries in this regard: Vietnam and India. India is now the second largest market of two-wheeler motorcycles but foreign made motorcycles have to pass a barrier of very high tax and emission standard. Harley-Davidson officials are hoping that US officials will support them in making a breakthrough in the Indian market. Harley-Davidson bosses are so keen to tap into the Indian market because the company is witnessing a healthy growth in the sale of its motorcycles in foreign markets compared to US market.
I think that Harley-Davidson should set up a manufacturing facility in India to cover the South Asian market. Indian government will surely welcome any investment in the manufacturing sector. That is why the officials of the company should try for getting an extra leverage from the Indian government by setting up a manufacturing plant here instead of trying to enter its motorbikes into the Indian market.
What do you think?
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Maybe they are still testing the waters if it would really make a hit there in India. And when they see it as profitable enough, then they'll setup their manufacturing plant there.
Posted by: nepspeed82 | May 28, 2006 11:42 AM | Permalink to Comment